Independent certification for Australian businesses
The Australian trust mark for responsible AI
Human-reviewed certification against Australia's AI Ethics Principles. Prove your AI can be trusted.
Buying AI? Check if your provider is certified.
- Aligned with Australia's AI Ethics Principles
- Independent human review
- Public register of certified businesses
Celebrating the Australian businesses leading responsible AI
Every mark is earned through independent assessment. Explore the public register
The pace gap
Frontier AI is sprinting. The rules are still walking.
A new frontier model lands every few months. Australia's mandatory AI guardrails were proposed, debated, and shelved. In between sit Australian businesses, adopting AI today and expected to prove they can be trusted with it, with no binding rulebook to point to.
What frontier AI shipped
- Nov 2022ChatGPT
- Mar 2023GPT-4
- Mar 2024Claude 3
- May 2025Claude 4
- Nov 2025Gemini 3
- Jun 2026Claude Fable 5Suspended, then restored
- The frontier moves every few months.
A sample of frontier releases, not the full history.
What became binding AI law in Australia
Nothing, yet.
Existing laws still apply, but every AI-specific guardrail remains optional.
- Sep 2024Voluntary AI Safety StandardVoluntary
- Oct 2025Replaced by the Guidance for AI AdoptionStill voluntary
- Dec 2025Proposed mandatory guardrails set aside by the National AI PlanShelved
–days since Australia's first AI safety standard.
Voluntary then, voluntary now.
Even the EU's strictest obligations are – days away, and only proposed.
Case in point: a frontier model vanished, then returned, inside three weeks
On 12 June 2026, days after its public release, a US export-control directive forced Anthropic to suspend Claude Fable 5 and the restricted Claude Mythos 5 worldwide. On 1 July 2026, once the controls were lifted, access was restored. In under three weeks a model businesses were building on disappeared and came back, driven entirely by policy decisions outside their control. The AI you can rely on shifted twice while Australia's binding rulebook stayed exactly where it was. An independent trust standard does not move like that.
Source: suspension, 12 June 2026Source: redeployment, 1 July 2026“AI is advancing at a lightning pace—in only four years, AI models have gone from barely being able to write a coherent line of code to writing most of the code at major AI companies. By contrast, policy—and especially legislation—moves very slowly.”
The pace will keep changing. Trust is the constant.
The gap is not closing on its own. Certification closes it now: an independent, human-reviewed standard against Australia's AI Ethics Principles, one your customers can check for themselves.
Why certify
Why get certified?
The mark works wherever trust is decided: your website, proposals, tenders, annual reports and recruitment.
Trust & credibility
An independent mark that tells customers, partners and stakeholders your AI practices meet ethical standards, before they have to ask. Credibility matters more as AI regulations tighten globally.
Market differentiation
Stand out from competitors in tenders, proposals and pitches. Conscientious clients choose businesses that can show their commitment to responsible AI, not just state it.
Compliance & risk readiness
Certification aligns your practices with the Australian AI Ethics Principles and prepares you for the legislation taking shape, reducing legal and reputational risk before it lands.
Customer confidence
Reassure customers that your business is transparent about how it uses AI, and that fairness, privacy and accountability are built into your operations.
Australia's Mark of Leadership in Responsible AI
Three certification tiers, designed to meet businesses where they are today and grow with their responsible AI maturity. Your tier is assigned through independent assessment of your application, so the mark always reflects practice, not self-selection.
Commit
The entry tier.
Awarded to businesses that publicly commit to responsible AI by signing the Responsible AI Pledge. The starting point for organisations beginning their ethical AI journey.
Embed
From intent to practice.
Awarded to businesses operationalising responsible AI through a Responsible AI Policy integrated into daily operations, on top of the Pledge.
Govern
The leadership tier.
Awarded to businesses leading with a full Responsible AI Governance Framework, including risk management, oversight roles, impact assessments and accountability mechanisms aligned with the Australian AI Ethics Principles.
Not sure where to start? Speak with the team and we'll help you find the right starting point.
How it works
The steps to get certified and earn your Responsible AI Certified Mark.
A transparent, four-stage process from application to issuance. Most certifications complete in two to four weeks.
Apply online
Complete the Responsible AI Application Questionnaire and sign the Pledge in under 20 minutes.
Human-reviewed
An independent Assessor reviews your responses, with a follow-up call if anything needs clarifying.
Payment
Pay only after approval. Tiered pricing scaled to your business size, from startups to enterprise.
Badge issuance
Receive your Certified Mark, certificate PDF, and a public listing in the Responsible AI Australia register.
Tiered pricing for startups, SMEs and enterprise.
Australia's first · Machine-verifiable certification
Humans see a badge.
AI agents see proof.
More and more buying decisions are made by AI assistants acting for people, and an agent cannot see a badge image. Every certification now includes a free verification API, a cryptographically signed Australian AI Trust Credential and a live trust seal, so any AI agent can confirm your certification in milliseconds.
See it verify liveGET /api/v1/verify?domain=yourbusiness.com.au
{
"certified": true,
"status": "active",
"tier": "Govern",
"certId": "RAIA-2026-0009",
"expiresAt": "2027-02-01"
}
Jo Thomas
CEO & Co-founder, Enrola
Client story
Trust is, in effect, the product. If consumers can't trust that they are being treated fairly, and our clients can't trust that the agent speaking under their brand is transparent and accountable, nothing else we do holds up.
Enrola builds AI sales agents for high-consideration decisions like enrolling in a degree or choosing insurance cover. The company chose certification to hold itself to an independent standard, not to mark its own homework.
Read the case studyThe AI Incident Exchange
When an AI lets you down, report it.
Aviation became the safest way to travel because every near-miss got reported and the patterns got fixed. Australia's first public channel for AI incidents and near-misses brings that idea to AI, so problems get found before they spread.
Did one of these happen? Tap it to start.
- Lost money
- Sent to a scammer
- Wrong information
- No human to fix it
- Privacy breached
- Wrongly blocked
- Unfair treatment
- Impersonation or deepfake
- Distress or safety
- Something else
- Confidential
- About five minutes
- No account needed
We publish patterns, never your report. If you need your problem fixed, we point you to the bodies that can.
If AI helps make decisions about people, your privacy policy must soon say so.
Australia's Privacy Act now requires transparency about automated decision-making. From 10 December 2026, businesses covered by the Act must disclose in their privacy policy the automated decisions they make and the personal information behind them. Certification gets your transparency in order before the law asks.
The decisions
The kinds of decisions made solely by automated means, from loan approvals to resume screening to insurance risk.
The assistance
The kinds of decisions where a computer program substantially assists, even when a human signs off at the end.
The information
The kinds of personal information those programs use to make or shape decisions about people.
Time until disclosure is required
Our certification now assesses how your business discloses automated decision-making, so certified businesses walk into 10 December 2026 with the answer already published.
Applies to organisations covered by the Privacy Act 1988, generally those with annual turnover above $3 million plus some smaller entities. Responsible AI Australia is an independent certification body, not a government authority. See the OAIC guidance for how the requirement applies to you.
For individuals
Join the Movement for Responsible AI
For any Australian who uses, develops, or deploys AI
It only takes 2 minutes to make your commitment to responsible AI
Latest insights
Thinking on responsible AI from our team
The Day Voluntary Died. Australian Standards for AI Are Coming in 2027
The voluntary era of Australian AI policy ended at a University of Sydney lectern, and hardly anyone noticed it go. Inside the PM's reversal, and the eighteen months businesses have left to use well.
We Taught Sand to Think. Who Checks the Homework for Everyone Else?
Hassabis wants a standards body for the frontier. Canberra is legislating from the top down. Between the two blueprints sits the layer where Australians actually meet AI, and nobody has said who verifies it.
Like Australian Made, but for Responsible AI: A Founder Story
How a school scandal, a centuries-old idea about trust, and a piece of mathematics led to a single, accountable symbol for responsible AI.
Frequently asked questions
It is an independent, human-reviewed trust mark for Australian businesses that use or build AI. We assess your AI practices against the eight Australian AI Ethics Principles, assign one of three tiers (Commit, Embed or Govern) and list your business on our public register.
The result is a verifiable signal to customers, partners and investors that your AI is used responsibly, backed by an assessment rather than a self-declared claim.
Any Australian business that uses AI in its operations or builds AI products for others. You need an Australian Business Number (ABN) and to operate primarily within Australia.
If your business uses AI for decision-making, customer interactions, content or automation, certification demonstrates your commitment to responsible practices.
If you build or deploy AI for clients, certification shows your work aligns with recognised standards and the Australian AI Ethics Principles.
International businesses with Australian operations can contact us to discuss eligibility.
No. Responsible AI Australia is an independent certification body, not a government agency.
Our program is built on the Australian Government's AI Ethics Principles and is designed to anticipate where Australian AI regulation is heading, including evolving guidance from the Department of Industry, Science and Resources.
Certifying now means your business is prepared if responsible AI practices become mandatory, particularly in high-risk areas.
Pricing is based on the size of your organisation. It starts at AUD $349 per year for teams of one or two people and scales to AUD $1,499 per year for organisations with more than 200 employees.
You only pay after your application is approved, so there is no cost to apply.
See the full pricing breakdown
Apply through our website with your business details and ABN, upload your logo and complete a short questionnaire: 12 plain-language questions about how you use and govern AI. Simple answers will not disqualify you, and guidance is provided for every question. You then sign the Responsible AI Pledge.
An independent assessor reviews your application and may request a short video call. We assign your tier, and once payment is made your certification is issued and your profile appears on our public register.
The process typically takes two to four weeks.