Promoting Responsible AI use, one certification at a time
Certification for ethical and Responsible AI use and development
Highlight your commitment and inspire trust
Join the Movement for Responsible AI
For any Australian who uses, develops, or deploys AI
It only takes 2 minutes to make your commitment to responsible AI
Australia's Mark of Leadership in Responsible AI
Three certification tiers, designed to meet businesses where they are today and grow with their responsible AI maturity.
Commit
The entry tier.
Awarded to businesses that publicly commit to responsible AI by signing the Responsible AI Pledge. The starting point for organisations beginning their ethical AI journey.
Embed
From intent to practice.
Awarded to businesses operationalising responsible AI through a Responsible AI Policy integrated into daily operations, on top of the Pledge.
Govern
The leadership tier.
Awarded to businesses leading with a full Responsible AI Governance Framework, including risk management, oversight roles, impact assessments and accountability mechanisms aligned with the Australian AI Ethics Principles.
Not sure where to start? Speak with the team and we'll help you pick the right tier.
Why get certified?
Trust & credibility
• The certification signals that your business adheres to ethical AI standards, building trust with customers, partners, and stakeholders.
• Add credibility to your company’s AI practices, which is particularly important as AI regulations tighten globally.
Market differentiation
• Stand out from competitors by showcasing your commitment to responsible AI practices.
• The certification serves as a visual representation of your dedication to ethical AI, making your business more attractive to conscientious consumers and clients.
Compliance & risk management
• The certification helps your business ensure it meets industry standards and regulatory requirements for AI, reducing legal and reputational risks.
• Demonstrate proactive steps towards aligning with future AI legislation, which could be a competitive advantage as regulations evolve.
Customer confidence
• Customers are more likely to trust and engage with your business for being transparent about their AI use and ethical standards.
• The certification reassures customers that your business prioritises fairness, transparency, and data privacy in its AI operations.
Attracting investment
• Investors are more inclined to fund businesses that demonstrate a commitment to Responsible AI Australia, as it reduces long-term risks.
How it works
The steps to get certified and earn your Responsible AI Certified Mark.
A transparent, four-stage process from application to issuance. Most certifications complete in two to four weeks.
Apply online
Complete the Responsible AI Application Questionnaire and sign the Pledge in under 20 minutes.
Human-reviewed
An independent Assessor reviews your responses, with a follow-up call if anything needs clarifying.
Payment
Pay only after approval. Tiered pricing scaled to your business size, from startups to enterprise.
Badge issuance
Receive your Certified Mark, certificate PDF, and a public listing in the Responsible AI Australia register.
Tiered pricing for startups, SMEs and enterprise.
What we do
Operationalise responsible AI across your organisation
Six expert services to move responsible AI from policy on paper to working practice. Engagements typically begin with a free discovery call to scope your needs.
Responsible AI Governance
Board-level oversight, structured for AI.
Build the governance scaffolding to deploy AI with confidence, accountability and clear escalation paths from project teams to the board.
Book a discovery callResponsible AI Policy
Policies your teams will actually use.
Draft enforceable AI policies tailored to your operations, aligned with the Australian AI Ethics Principles and the Privacy Act, not generic templates from the internet.
Book a discovery callTraining, Education & Culture
AI literacy as a working capability.
Workshops and learning programs that turn AI fluency from a checkbox into something your teams actually use to make better decisions, every day.
Book a discovery callAI Risk & Compliance Audit
Independent review against the rules that matter.
End-to-end audit of your AI systems against Australian privacy, consumer and emerging AI regulatory requirements, with a clear remediation roadmap.
Book a discovery callAI Impact Assessment
Know who is affected before you ship.
Structured pre- and post-deployment assessment of who an AI system affects, how, and where the legal, ethical and operational risk actually sits.
Book a discovery callEthical AI Design Review
Catch problems before they ship.
Expert design-stage review of your AI projects to surface fairness, transparency and accountability issues while they are still cheap to fix.
Book a discovery callPartner Program
Join the Responsible AI Australia Partner Program
A community of Australian organisations committed to responsible AI. Access shared tooling, co-branded initiatives, peer benchmarking and early visibility on regulatory developments.
Not sure which service fits? A 30-minute discovery call will get you to the right starting point.
Book a free discovery call
Jo Thomas
CEO & Co-founder, Enrola
Client story
Trust is, in effect, the product. If consumers can't trust that they are being treated fairly, and our clients can't trust that the agent speaking under their brand is transparent and accountable, nothing else we do holds up.
Enrola builds AI sales agents for high-consideration decisions like enrolling in a degree or choosing insurance cover. The company chose certification to hold itself to an independent standard, not to mark its own homework.
Read the case studyLatest insights
Thinking on responsible AI from our team
Will an Australian Child Born Today Ever Be Smarter Than AI? Sam Altman Thinks Not.
The OpenAI CEO says no child born today will ever be smarter than AI. A balanced look at what the evidence actually shows for Australian parents and educators.
AI Psychosis Is Quietly Becoming a Workplace Risk
AI psychosis is affecting people with no prior mental illness. What the clinical evidence says, and what Australian businesses must do next.
Federal Court of Australia Issues Strong Guidance on AI Use in Legal Proceedings
The Federal Court signals enforceable standards on AI usage in professional settings. Why every Australian organisation should be paying attention.
Frequently asked questions
Who should get certified?
Any Australian business that integrates AI into its operations or develops AI solutions for others should consider certification. This includes entities registered with an Australian Business Number (ABN) and primarily operating within Australia.
For AI users, if your business uses AI for decision-making, customer interactions, automation or other processes, certification demonstrates your commitment to ethical and responsible AI practices.
For AI developers, if you build, design or deploy AI tools for clients or partners, certification highlights adherence to safety standards and best practices.
Our certification assures consumers, stakeholders and partners that your AI practices align with the Australian AI Ethics Principles, promoting trust and compliance.
What does each certification tier represent?
We offer three progressive tiers: Commit, Embed and Govern, recognising increasing levels of commitment to responsible AI.
Commit Certification represents a foundational commitment through signing the Responsible AI Pledge. It is ideal for businesses starting their ethical AI journey.
Embed Certification builds on the Pledge by implementing a Responsible AI Policy and integrating ethics into daily operations.
Govern Certification is the highest tier, requiring the Pledge, a Policy and a Governance Framework that includes risk management, oversight roles, impact assessments and accountability mechanisms, all consistent with the Australian AI Ethics Principles.
The Company determines your tier based on your application and assessment, not self-selection.
What is the Responsible AI Pledge?
The Responsible AI Pledge is a foundational commitment that all certified businesses must sign. It affirms dedication to the eight Australian AI Ethics Principles: human, societal and environmental wellbeing; human-centred values; fairness; privacy and security; reliability and safety; transparency and explainability; contestability; and accountability.
It also includes refraining from prohibited high-risk AI practices such as manipulative techniques causing harm, exploiting vulnerable groups or unlawful system intrusions. The Pledge applies to all AI systems your organisation develops, procures or uses.
What are the benefits of certification?
Certification builds public trust, differentiates your business in an AI-driven market and prepares you for evolving Australian AI regulations.
It provides a verifiable badge ("Certified by Responsible AI Australia") for marketing and partnerships, listing in our public searchable register showcasing your ethical practices, and guidance on compliance with standards such as the Privacy Act 1988 and future AI frameworks.
It also enhances credibility with customers, investors and stakeholders, reducing risks such as reputational harm.
Certification is accessible for businesses of all sizes, with tiered pricing based on employee count.
What are the costs associated with certification?
Our certification is designed to be affordable and scalable. Pricing is tiered based on your organisation's number of employees, ensuring accessibility for startups, SMEs and enterprises.
Costs cover assessment, verification and ongoing support.
For detailed pricing, visit our pricing page. Note that payment is required only after approval.