Independent certification for Australian businesses
The Australian trust mark for responsible AI
Human-reviewed certification against Australia's AI Ethics Principles. Prove your AI can be trusted.
Buying AI? Check if your provider is certified.
- Aligned with Australia's AI Ethics Principles
- Independent human review
- Public register of certified businesses
Celebrating the Australian businesses leading responsible AI
Every mark is earned through independent assessment. Explore the public register
The pace gap
Frontier AI is sprinting. The rules are still walking.
A new frontier model lands every few months. Australia's mandatory AI guardrails were proposed, debated, and shelved. In between sit Australian businesses, adopting AI today and expected to prove they can be trusted with it, with no binding rulebook to point to.
What frontier AI shipped
- Nov 2022ChatGPT
- Mar 2023GPT-4
- Mar 2024Claude 3
- May 2025Claude 4
- Nov 2025Gemini 3
- Jun 2026Claude Fable 5
- The frontier moves every few months.
A sample of frontier releases, not the full history.
What became binding AI law in Australia
Nothing, yet.
Existing laws still apply, but every AI-specific guardrail remains optional.
- Sep 2024Voluntary AI Safety StandardVoluntary
- Oct 2025Replaced by the Guidance for AI AdoptionStill voluntary
- Dec 2025Proposed mandatory guardrails set aside by the National AI PlanShelved
–days since Australia's first AI safety standard.
Voluntary then, voluntary now.
Even the EU's strictest obligations are – days away, and only proposed.
“AI is advancing at a lightning pace—in only four years, AI models have gone from barely being able to write a coherent line of code to writing most of the code at major AI companies. By contrast, policy—and especially legislation—moves very slowly.”
The pace will keep changing. Trust is the constant.
The gap is not closing on its own. Certification closes it now: an independent, human-reviewed standard against Australia's AI Ethics Principles, one your customers can check for themselves.
Australia's Mark of Leadership in Responsible AI
Three certification tiers, designed to meet businesses where they are today and grow with their responsible AI maturity. Your tier is assigned through independent assessment of your application, so the mark always reflects practice, not self-selection.
Commit
The entry tier.
Awarded to businesses that publicly commit to responsible AI by signing the Responsible AI Pledge. The starting point for organisations beginning their ethical AI journey.
Embed
From intent to practice.
Awarded to businesses operationalising responsible AI through a Responsible AI Policy integrated into daily operations, on top of the Pledge.
Govern
The leadership tier.
Awarded to businesses leading with a full Responsible AI Governance Framework, including risk management, oversight roles, impact assessments and accountability mechanisms aligned with the Australian AI Ethics Principles.
Not sure where to start? Speak with the team and we'll help you find the right starting point.
How it works
The steps to get certified and earn your Responsible AI Certified Mark.
A transparent, four-stage process from application to issuance. Most certifications complete in two to four weeks.
Apply online
Complete the Responsible AI Application Questionnaire and sign the Pledge in under 20 minutes.
Human-reviewed
An independent Assessor reviews your responses, with a follow-up call if anything needs clarifying.
Payment
Pay only after approval. Tiered pricing scaled to your business size, from startups to enterprise.
Badge issuance
Receive your Certified Mark, certificate PDF, and a public listing in the Responsible AI Australia register.
Tiered pricing for startups, SMEs and enterprise.
Jo Thomas
CEO & Co-founder, Enrola
Client story
Trust is, in effect, the product. If consumers can't trust that they are being treated fairly, and our clients can't trust that the agent speaking under their brand is transparent and accountable, nothing else we do holds up.
Enrola builds AI sales agents for high-consideration decisions like enrolling in a degree or choosing insurance cover. The company chose certification to hold itself to an independent standard, not to mark its own homework.
Read the case studyWhy certify
Why get certified?
The mark works wherever trust is decided: your website, proposals, tenders, annual reports and recruitment.
Trust & credibility
An independent mark that tells customers, partners and stakeholders your AI practices meet ethical standards, before they have to ask. Credibility matters more as AI regulations tighten globally.
Market differentiation
Stand out from competitors in tenders, proposals and pitches. Conscientious clients choose businesses that can show their commitment to responsible AI, not just state it.
Compliance & risk readiness
Certification aligns your practices with the Australian AI Ethics Principles and prepares you for the legislation taking shape, reducing legal and reputational risk before it lands.
Customer confidence
Reassure customers that your business is transparent about how it uses AI, and that fairness, privacy and accountability are built into your operations.
What we do
Operationalise responsible AI across your organisation
Six expert services to move responsible AI from policy on paper to working practice. Engagements typically begin with a free discovery call to scope your needs.
Responsible AI Governance
Board-level oversight, structured for AI.
Build the governance scaffolding to deploy AI with confidence, accountability and clear escalation paths from project teams to the board.
Book a discovery callResponsible AI Policy
Policies your teams will actually use.
Draft enforceable AI policies tailored to your operations, aligned with the Australian AI Ethics Principles and the Privacy Act, not generic templates from the internet.
Book a discovery callTraining, Education & Culture
AI literacy as a working capability.
Workshops and learning programs that turn AI fluency from a checkbox into something your teams actually use to make better decisions, every day.
Book a discovery callAI Risk & Compliance Audit
Independent review against the rules that matter.
End-to-end audit of your AI systems against Australian privacy, consumer and emerging AI regulatory requirements, with a clear remediation roadmap.
Book a discovery callAI Impact Assessment
Know who is affected before you ship.
Structured pre- and post-deployment assessment of who an AI system affects, how, and where the legal, ethical and operational risk actually sits.
Book a discovery callEthical AI Design Review
Catch problems before they ship.
Expert design-stage review of your AI projects to surface fairness, transparency and accountability issues while they are still cheap to fix.
Book a discovery callPartner Program
Join the Responsible AI Australia Partner Program
A community of Australian organisations committed to responsible AI. Access shared tooling, co-branded initiatives, peer benchmarking and early visibility on regulatory developments.
Not sure which service fits? A 30-minute discovery call will get you to the right starting point.
Book a free discovery callNew: The AI Incident Exchange
Something went wrong with an AI system? Now there's a place to report it.
A chatbot with no path to a human. An AI answer that pointed someone to a scammer. Australia's first public channel for reporting AI incidents and near-misses is open, so patterns get found before they spread.
- Confidential
- About five minutes
- No account needed
We publish patterns, never reports. And if you need your problem fixed, we point you to the bodies that can.
For individuals
Join the Movement for Responsible AI
For any Australian who uses, develops, or deploys AI
It only takes 2 minutes to make your commitment to responsible AI
Latest insights
Thinking on responsible AI from our team
Like Australian Made, but for Responsible AI: A Founder Story
How a school scandal, a centuries-old idea about trust, and a piece of mathematics led to a single, accountable symbol for responsible AI.
The Speed of Trees: What Dario Amodei's Policy Essay Means for Australian Business
Governments move at the speed of trees while AI moves at the speed of light. Inside Amodei's essay, Australia's voluntary path, and the proof layer trust now requires.
The EU AI Act Already Applies to Australian Businesses. Most Don't Know It Yet.
ArchAI founder Archie Swinyard on the Act's reach into Australia, the cost of governance debt, and why the voluntary window is a delay, not a pass.
Frequently asked questions
It is an independent, human-reviewed trust mark for Australian businesses that use or build AI. We assess your AI practices against the eight Australian AI Ethics Principles, assign one of three tiers (Commit, Embed or Govern) and list your business on our public register.
The result is a verifiable signal to customers, partners and investors that your AI is used responsibly, backed by an assessment rather than a self-declared claim.
Any Australian business that uses AI in its operations or builds AI products for others. You need an Australian Business Number (ABN) and to operate primarily within Australia.
If your business uses AI for decision-making, customer interactions, content or automation, certification demonstrates your commitment to responsible practices.
If you build or deploy AI for clients, certification shows your work aligns with recognised standards and the Australian AI Ethics Principles.
International businesses with Australian operations can contact us to discuss eligibility.
No. Responsible AI Australia is an independent certification body, not a government agency.
Our program is built on the Australian Government's AI Ethics Principles and is designed to anticipate where Australian AI regulation is heading, including evolving guidance from the Department of Industry, Science and Resources.
Certifying now means your business is prepared if responsible AI practices become mandatory, particularly in high-risk areas.
Pricing is based on the size of your organisation. It starts at AUD $199 per year for teams of one or two people and scales to AUD $1,499 per year for organisations with more than 200 employees.
You only pay after your application is approved, so there is no cost to apply.
See the full pricing breakdown
Apply through our website with your business details and ABN, upload your logo and complete a short questionnaire: 12 plain-language questions about how you use and govern AI. Simple answers will not disqualify you, and guidance is provided for every question. You then sign the Responsible AI Pledge.
An independent assessor reviews your application and may request a short video call. We assign your tier, and once payment is made your certification is issued and your profile appears on our public register.
The process typically takes two to four weeks.