Certification pricing
Our certification process is designed to be accessible for businesses of all sizes. We offer tiered pricing based on the number of employees in your organisation, ensuring that every business can demonstrate its commitment to responsible and ethical AI use.
Each certification provides your business with a digital certification that reflects your adherence to ethical AI practices, building trust and confidence with your customers and stakeholders. Certifications are valid for 12 months and must be renewed annually to ensure continued compliance with evolving AI standards and regulations.
Frequently asked questions
Who should get certified?
Any Australian business that integrates AI into its operations or develops AI solutions for others should consider certification. This includes entities registered with an Australian Business Number (ABN) and primarily operating within Australia.
For AI users, if your business uses AI for decision-making, customer interactions, automation or other processes, certification demonstrates your commitment to ethical and responsible AI practices.
For AI developers, if you build, design or deploy AI tools for clients or partners, certification highlights adherence to safety standards and best practices.
Our certification assures consumers, stakeholders and partners that your AI practices align with the Australian AI Ethics Principles, promoting trust and compliance.
What does each certification tier represent?
We offer three progressive tiers: Commit, Embed and Govern, recognising increasing levels of commitment to responsible AI.
Commit Certification represents a foundational commitment through signing the Responsible AI Pledge. It is ideal for businesses starting their ethical AI journey.
Embed Certification builds on the Pledge by implementing a Responsible AI Policy and integrating ethics into daily operations.
Govern Certification is the highest tier, requiring the Pledge, a Policy and a Governance Framework that includes risk management, oversight roles, impact assessments and accountability mechanisms, all consistent with the Australian AI Ethics Principles.
The Company determines your tier based on your application and assessment, not self-selection.
What is the Responsible AI Pledge?
The Responsible AI Pledge is a foundational commitment that all certified businesses must sign. It affirms dedication to the eight Australian AI Ethics Principles: human, societal and environmental wellbeing; human-centred values; fairness; privacy and security; reliability and safety; transparency and explainability; contestability; and accountability.
It also includes refraining from prohibited high-risk AI practices such as manipulative techniques causing harm, exploiting vulnerable groups or unlawful system intrusions. The Pledge applies to all AI systems your organisation develops, procures or uses.
What are the benefits of certification?
Certification builds public trust, differentiates your business in an AI-driven market and prepares you for evolving Australian AI regulations.
It provides a verifiable badge ("Certified by Responsible AI Australia") for marketing and partnerships, listing in our public searchable register showcasing your ethical practices, and guidance on compliance with standards such as the Privacy Act 1988 and future AI frameworks.
It also enhances credibility with customers, investors and stakeholders, reducing risks such as reputational harm.
Certification is accessible for businesses of all sizes, with tiered pricing based on employee count.
What are the costs associated with certification?
Our certification is designed to be affordable and scalable. Pricing is tiered based on your organisation's number of employees, ensuring accessibility for startups, SMEs and enterprises.
Costs cover assessment, verification and ongoing support.
For detailed pricing, visit our pricing page. Note that payment is required only after approval.