Australia's Responsible AI Certification Body
Responsible AI Australia is an independent, purpose-led organisation that certifies and supports Australian businesses in the ethical and responsible use of artificial intelligence. Think of us as Australian Made, but for Responsible AI.
Who we are
Responsible AI Australia is an Australian organisation that helps businesses prove they use artificial intelligence responsibly. We assess organisations against a published standard built on the Australian AI Ethics Principles, and award a certification mark that customers can recognise and trust.
A customer has no practical way to inspect a company's training data or audit its deployment decisions. A credible, accountable mark solves that: it compresses something complex and invisible into a single, legible signal of trust, the same logic that has long sat behind certification marks like Australian Made.
Our mission
We believe artificial intelligence should enhance human potential, not replace it. Our mission is to make responsible AI the default for Australian organisations, by rewarding good practice rather than only punishing harm after it occurs.
Through certification, education and advocacy, we help organisations build genuine trust with their customers, employees and stakeholders, and to do so in a way they can stand behind.
“We are like Australian Made, but for Responsible AI.”
Read how a school scandal, a centuries-old idea about trust and a piece of mathematics led to a single, accountable symbol.
Read the founder storyWhat we do
We give Australian businesses a practical path from intention to proof.
Certification
We independently assess Australian organisations against the eight Australian AI Ethics Principles and award a tiered mark, earned rather than claimed.
The public register
We maintain a public, searchable register of certified businesses, each backed by a machine-verifiable credential anyone, or any AI agent, can check.
Free guidance & AI literacy
We publish plain-language guidance, the Responsible AI Pledge and the Ethics Principles, open to everyone at no cost.
Advocacy
We represent the case for responsible, human-centred AI in Australian and international forums.
The principles we certify against
Responsible AI is not a slogan. We assess organisations against the eight Australian AI Ethics Principles, published by the Department of Industry, Science and Resources.
Human, societal, and environmental wellbeing
AI systems should benefit individuals, society and the environment throughout their life cycle.
Human-centred values
AI systems should respect human rights, diversity and the autonomy of individuals.
Fairness
AI systems should be inclusive and accessible, and should not result in unfair discrimination against individuals, communities or groups.
Privacy protection and security
AI systems should uphold privacy rights and data protection, and keep data secure.
Reliability and safety
AI systems should reliably operate in line with their intended purpose, with foreseeable harms anticipated rather than cleaned up after.
Transparency and explainability
People should be able to understand when AI is being used and when it is significantly affecting them.
Contestability
When AI significantly affects a person, there should be a timely process to challenge its use or outcomes.
Accountability
Those responsible across the AI life cycle should be identifiable and accountable, with meaningful human oversight in place.
Built for the Australian context
Australia has chosen, for now, to rely on existing laws, sector regulators and voluntary guidance rather than a standalone AI Act. The Voluntary AI Safety Standard sets out ten voluntary guardrails across the AI life cycle, and the National AI Plan, released in 2025, names a new AI Safety Institute to support safe adoption.
In a voluntary landscape, the meaning of “responsible” is decided in practice, by the choices businesses make. That is exactly why a credible, accountable certification matters now: it gives Australian organisations a concrete way to demonstrate good practice, and gives their customers a way to recognise it.
Founder & CEO
Syed is the founder of Responsible AI Australia and a registered trade marks attorney, registered through the Trans-Tasman IP Attorneys Board. He has spent his career at the point where technology, law and trust meet.
His insight was simple. The same machinery that makes a certification mark like Australian Made meaningful, a published standard, an authority, accountability, could be redirected at the defining technology of our era.
Our advisors
Experienced operators who help guide our strategy and governance.
Frequently asked questions
What is responsible AI?
In the academic and policy literature, responsible AI refers to the practice of designing, developing and deploying artificial intelligence in ways that are safe, fair, transparent, accountable and aligned with human values, with meaningful human oversight and with harms actively anticipated rather than cleaned up afterwards. In Australia, these expectations are set out in the eight Australian AI Ethics Principles, published by the Department of Industry, Science and Resources in 2019. They are the standard our certification is assessed against, as further detailed in the Responsible AI Pledge. Importantly, there is currently no statutory or legally binding definition of responsible AI in Australia. The term is still evolving and is being shaped in practice through voluntary standards, sector guidance and the choices organisations make, rather than fixed in legislation.
What is Responsible AI Australia?
Responsible AI Australia is an independent, purpose-led Australian organisation that certifies and supports businesses in the ethical and responsible use of artificial intelligence. It awards a certification mark to organisations that meet a published standard for responsible AI, giving customers a single, trustworthy signal that a business takes its AI seriously.
Who founded Responsible AI Australia?
Responsible AI Australia was founded in 2024 by Syed Mosawi, a registered trade marks attorney registered through the Trans-Tasman IP Attorneys Board. The idea grew out of his work with certification trade marks such as Australian Made, applied to the challenge of responsible AI.
Where is Responsible AI Australia based?
Responsible AI Australia is based at The Precinct in Fortitude Valley, Brisbane. The Precinct is Brisbane's largest startup and innovation hub, home to a community of technology companies, founders and investors. From there, Responsible AI Australia serves businesses across Australia and engages internationally on responsible AI.
What does Responsible AI certification involve?
Certification is awarded across three progressive tiers: Commit, Embed and Govern, recognising increasing levels of commitment to responsible AI. Commit reflects a foundational commitment through signing the Responsible AI Pledge, an affirmation of the eight Australian AI Ethics Principles. Embed builds on the Pledge with a Responsible AI Policy integrated into daily operations. Govern, the highest tier, also requires a full governance framework covering risk management, oversight roles, impact assessments and accountability mechanisms. Businesses apply online and complete the Responsible AI Application Questionnaire, an independent assessor reviews the application, and Responsible AI Australia assigns the tier based on assessment rather than self-selection. Certified businesses are listed in a public, searchable register and may display the Certified Mark, which is earned against published criteria.
Why does responsible AI matter for Australian businesses?
AI is now embedded in everyday tools, and customers have no easy way to inspect how a business builds or uses it. A credible, accountable certification mark lets a business demonstrate trust at a glance, and helps it align with Australia's Voluntary AI Safety Standard and National AI Plan.
How is Responsible AI Australia different from regulation?
Australia currently relies on existing laws, sector regulators and voluntary guidance rather than a standalone AI Act. Responsible AI Australia is not a regulator. It offers a voluntary, standards-based certification that pulls organisations toward good practice, complementing the law rather than replacing it.
Ready to prove your business uses AI responsibly?
Join the Australian organisations earning trust with a credible, accountable mark.