For customers
Ask a business how it uses AI
A chatbot answered you, a decision arrived faster than a person could have made it, or your appointment was recorded by an AI tool. You are entitled to wonder what is going on. Tell us which business, and we will ask on your behalf.
1
Tell us which business
Name the business and how you know it. Add a line about where you came across AI if you like.
2
Confirm your email
We send you one link. Nothing goes to the business until you open it.
3
We pass it on
We send your enquiry to the contact address the business publishes, with or without your name, as you choose.
What we ask the business
Two things. How it uses AI when dealing with people like you, and whether that use has been independently assessed or certified. If you tick the box, we also tell it you would like to see it certified. We tell the business exactly how many people asked, and we never publish that number.
Staying confidential
Your email address is never shared with the business. Your name is shared only if you choose. If the business replies, it replies to us and we forward the reply to you.
What happens next
A person here checks each enquiry before it goes. A business is not obliged to answer, so we cannot promise a reply. You can check at any time whether a business is on the public register. Being absent from it does not mean a business is doing anything wrong. It means its use of AI has not been assessed by us.
If something has gone wrong
This is for questions. If AI has caused you harm, you can report an AI incident.